Middleware Mash-Up (Avada Software) has created this privacy policy in order to demonstrate our commitment to your privacy and protection of personal information that we collect and process. The following discloses our information gathering and dissemination practices. Unless the context indicates otherwise, the terms “you” and “your” refer to both you individually and any entity on whose behalf you are representing.

This privacy policy applies to information we collect (our “Collection Places”):

  • On this Website (including its integrated third party platforms);
  • On other platforms we use to facilitate our management of the services we provide to you (e.g. conference registration sites); and
  • In email, text, other electronic messages or by telephone or other communications between you and us and (if you are a member) between you and other members.

If you have questions or concerns regarding this policy, we welcome you to contact us at: registration@avadasoftware.com

1. Acknowledgement of this Privacy Statement

Your use of any of our Collection Places signifies that you have read and understand all of the terms of this privacy policy.

2. Personal Information You Provide Voluntarily

We collect personal information at our Collection Places that include, but is not limited to, name, telephone number, email address, employer, home or business and mailing address, details regarding your entity and business, your job title, username and password, company contacts for corporate members, and photographs.

The personal information you are asked to provide (including whether its provision is mandatory or not) is needed so that we may facilitate your access, purchase, use and/or participation in our service offerings, such as (collectively “Services”):

(a) Membership;
(b) Conferences & Events;
(c) Educational programs;
(d) Online forums;
(e) Volunteer opportunities;
(f) Products for sale;
(g) Surveys; and
(h) Any other services and products that are updates or extensions to our Services or relate to other member benefits.

If you choose not to provide us with your personal information, you may not be able to enjoy certain components of our Services.

Additionally, we will also collect personal information when:

  • You request us to contact you via mail, e-mail, or telephone to provide information, updates, or promotions about our Services;
  • We enter into agreements for affiliated partnerships (e.g. sponsors, advertisers).

We will provide you with the choice and means for limiting the use and disclosure of your personal information before we use or disclose the information for a purpose that is materially different than the purpose described below.

At other times, we may collect information that cannot be used to identify you.  For example, we may aggregate non-personal information about you and other customers who visit our Websites. Aggregated information will not contain any information that can be linked directly back to you.

For those Website users located outside the United States including the European Economic Area, we advise you that your information may at times be accessible by individuals who are located worldwide or other geopolitical regions which have not been determined to provide the same level of data protection as in your country, province, territory or geopolitical region. By providing us with your personal information, you are consenting to our use of it in accordance with this privacy policy, including the transfer of your information across international boundaries to jurisdictions anywhere in the world as permitted by local law.

3. Personal Information We Collect Automatically

In addition to the Collection Places, we may use any number of tools to collect information about you, your computer access points, and the web browser that you use to connect to our Website. For example, cookies are tiny text files that we place on your computer’s hard drive when you visit our Website. We may use cookies to personalize your interactions with our Websites. You do not have to accept our cookies and you may set your browser to restrict their use and you may delete them after they have been placed on your hard drive.  If you do not accept or delete our cookies, some areas of our Website may take more time to work, or may not function properly.

Under the laws of various EU countries, cookies may be served, as long as individuals have provided their consent, having been given clear and comprehensive information, in particular about the purposes for which their personal data will be processed. In at least the above-referenced countries, effective consent may be provided by using browser settings, as long as you take positive action. Before using our Website, you are advised to check your current browser settings to ensure that the settings reflect your consent for us to place cookies on your devices.

We may also collect additional information from your web browser each time you visit our Website. We may collect information about the pages that you visit and the time spent on each web page or area of the Website, the promotions or advertisements that you click on, and other actions that you take while using our Website. This information may include your Internet Protocol (“IP”) address, the type of browser, the time that your browser was used to access our Website, and the referring website’s address. We may also use tools such Google Analytics.

We may also collect information that cannot be used to identify you.  For example, we may aggregate non-personal information about you and other individuals who visit our Website. Aggregated information will not contain any information that can be linked directly back to you.

Our Service Providers (defined below) may also use other standard web-based technologies to analyze your movements while accessing our Websites.  The technologies include web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our product and service campaigns and marketing programs, allow us to customize the services offered on or through our Website, and help determine the best use for Website content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet service provider’s server logs, and may be available for extended periods of time.

4. Choice

We will offer you the opportunity to choose (opt out) whether your personal information is: (a) to be disclosed to a third party and that third party intends to use the personal information for a purpose that is materially different from the purpose for which the personal information was originally collected; or (b) We intend the personal information to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by you.

5. Our Use of Your Personal Information

Middleware Mash-Up may use your personal information to:

(a) Provide information about our Services and affiliate partnerships;
(b) Fulfill your member benefits;
(c) Facilitate your attendance/participation at our conferences and events (both in person and virtual);
(d) Track your attendance at conferences
(e) Prepare invoices and process payments;
(f) Respond to any of your questions or requests or other communications you send to us;
(g) Carry out our obligations and enforce our rights arising from any contract entered between you and us;
(h) Fulfill any other purpose for which you provide information to us;
(i) Present our Website effectively to you; or
(j) Perform any other legitimate purpose reasonably consistent with your membership or affiliated partnership.

Additional uses of your non-personal and personal information will allow us to tailor our Services specific to your needs, to help organize and manage our relationship with you or your business, to conduct business, to provide you with support, and to perform functions that are described to you at the time of collection.

In general, we will use the personal information we collect from you only for the purposes described in this privacy policy or for purposes that we explain to you at the time we collect your personal information. However, we may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you (such as archiving purposes in the public interest, research purposes, or statistical purposes) if and where this is permitted by applicable data protection laws.

6.  Our Disclosure of Your Personal Information to Third Parties

We may share your personal information with the following categories of recipients:

  • Third party service providers (“Service Providers”) who provide (without limitation) administrative/operational services; data processing; membership services; marketing & communication services; meeting management services; website hosting services;  membership database services; credit card processing; conference registration; conference mobile applications; conference/event hotels and venues; or who otherwise process personal information for purposes that are described in this privacy policy or notified to you when we collect your personal information;
  • Other Middleware Mash-Up members may receive certain items of your personal information as part of a membership directory or through collaboration portals.
  • Affiliated partners, such as exhibitors, sponsors and advertisers, may receive membership lists or event attendance lists that include your full name, address, company name, and email address, if you have provided us a separate consent to share such information. We are similarly not responsible for the use or misuse of your personal information by our affiliated partners.

We may also disclose your personal information as is necessary to: (a) comply with a subpoena or court order; (b) cooperate with law enforcement or other government agencies; (c) establish or exercise our legal rights; (d) protect the property or safety of our company and employees, contractors, vendors, suppliers, and customers; (e) defend against legal claims; (f) help with internal and external investigations; or (g) as otherwise required by law or permitted by law. We may disclose your information in connection with the sale or merger of SHARE or any transaction that involves the sale or assignment of some or all of our assets.

7. Data Storage and Security

We make reasonable efforts to ensure that our Service Providers have implemented physical, electronic, and procedural security measures to assist with safeguarding your personal information, and to help protect against unauthorized access and disclosure. Notwithstanding our efforts, the Internet has inherent security risks.  We cannot promise, and you should not expect, that your personal information, personal searches, and other communications will always remain secure. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access all of our Collection Places.

We will not keep your personal information longer than necessary for the purpose for which it was collected.  We will securely destroy or erase personal information from our systems when it is no longer required to accomplish the purpose for which it was collected. We also will endeavor to ensure the deletion and destruction of personal information stored and maintained by third parties. We may, however, retain some personal information in order to comply with applicable laws, regulations, rules and court orders.

8. Children and Data Collection

Our Website content is not directed toward children who are under the age of 13.  If you are under age 13, we must receive verifiable consent from your parent or guardian for you to access our website.

For children who are residents of the European Union and who are under age 16, we must receive verifiable consent from your parent or guardian for you to access our website.

If we or our Service Providers become aware that a child under age 13 or a child who is a resident of the European Union under the age of 16 has provided us with personal information without parental or guardian verifiable consent, that information will be deleted from our databases. If you have questions about personal information that may have been submitted by a child, please email us at privacy@share.org.

  1. Information Sharing by Middleware Mash-UpIn addition to the information sharing described above in Section 4, SHARE Representatives: SHARE’s personnel and volunteers may have access to your information as needed to provide and operate the Services in the normal course of business. This includes information regarding your use and interaction with the Services.10. Your Rights

Relevant data protection laws provide you certain rights regarding the protection of your data, including:

  • the right to access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • the right to complaint to a supervisory authority; and
  • the right to withdraw consent.

More information about your rights relating to MIddlware Mash-Up and the Services is provided via this Privacy Policy.

If you are located in the European Economic Area (“EEA”) or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information to a country or jurisdiction that does not have the same data protection laws as your jurisdiction, as disclosed in this Privacy Policy. It may also be processed by staff operating outside the EEA who work for us or for one of Service Providers, also as disclosed.

Website Hosting: Middleware Mash-Up works with WordPress as its web hosting services provider. Middleware Mash-Up shares your data, including Personal Data, with our website hosting Service Provider for the purposes of processing your data pursuant to your use of the Services.

Data Hosting: Middleware Mash-Up works with WordPress as its data hosting services provider. Middleware Mash-Up shares your data, including Personal Data, with our website hosting Service Provider for the purposes of processing your data pursuant to your use of the Services.

Your California Privacy Rights

Under California Civil Code Section 1798.83 (known as the “Shine the Light” law), Middleware Mash-Up members and customers who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please write to us at the address below or at infomashup@avadasoftware.com with “Request for California Privacy Information” on the subject line and in the body of your message. We will comply with your request within thirty (30) days or as otherwise required by the statute. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.

11. Enforcement

We use a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the EU privacy principles. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints or disputes regarding the use and disclosure of personal information in accordance with the principles.

12.  General Information and Privacy Support Contact

We may update this privacy policy from time to time, and you should take the time to review it each time that you visit one of our Web sites. We are committed to protecting your personal privacy.  If you have questions or comments about our efforts to protect your personal privacy, or if you require additional information about our privacy commitment, please contact: